Marek Ranis
Marek Ranis is a marketing consultant with 14 years of experience working predominately with Fortune 500 technology clients. He has consulted extensively to clients such as Adobe, Cisco, Hewlett-Packard, Microsoft, SAP, Sun Microsystems and other technology vendors on marketing and strategic issues related to product management throughout all stages of life cycle, channel and partner strategy, and competitive strategy. Marek is a former consultant of a Big-4 consulting firm where he established and managed a new practice area. For a number of years, he was a BBC Correspondent for U.S. Economic and Political Affairs. For two years, he acted as a Special Adviser to the Secretary of Industry and Trade of the Czech Republic, where he specialized in EU trade policies. Currently, Marek is a Partner at a technology marketing consulting firm, Pique Solutions. He is based in San Francisco, California.
Homepage: http://www.piquesolutions.com
Posts by Marek Ranis
What is the future of Sun Solaris?
Friday, October 30th, 2009Tags: drivers of migration from Sun Solaris, Server OS migration, Sun acquisition, Sun Solaris future, Sun Solaris migration, Sun Solaris migration ROI
Posted in Market Trends | No Comments
Purpose as a Source of Competitive Advantage
Saturday, July 18th, 2009Tags: purpose as competitive advantage
Posted in Competitive Advantage | No Comments
Technology Adoption Rates and the Role of Lead Users
Wednesday, July 8th, 2009Tags: early adopters, empathic design, laggards, lead users, majority market, market segmentation, technology adoption
Posted in General Marketing Tips, Market Planning | No Comments
Relationship vs. Transaction Marketing: How to Choose
Tuesday, July 7th, 2009Tags: customer relationship marketing, relationship marketing, switching costs, transaction marketing
Posted in Partnerships and Alliances | 1 Comment
Product Features – How to Get it Right
Monday, July 6th, 2009Tags: empathic design, product feature importance, technology functionality
Posted in General Marketing Tips | 1 Comment
Tips for Creating a Strategic Market Plan
Monday, June 15th, 2009Tags: creating strategic market plan, strategic market plan, technology marketing
Posted in Market Planning | No Comments
Basic Questions Technology Marketers Should Ask (and Answer)
Monday, June 15th, 2009Tags: marketing technology, technology marketing basics
Posted in General Marketing Tips | No Comments